I created a complete travel blog and tour platform for a Bali-based tourism brand targeting international travelers. The site combines storytelling through blog content with detailed travel package listings, designed to boost engagement and inquiries.
Objectives:
Present tour packages clearly and attractively
Provide rich, SEO-friendly blog content
Create a clean, modern user experience
Ensure mobile accessibility for on-the-go users
Challenges:
Balancing content-heavy pages with fast performance
Designing a layout that suits both blog readers and buyers
Integrating inquiry/booking forms smoothly
Solutions:
Used a minimalist blog layout with optimized featured images
Designed custom post types for tours and categories
Integrated forms and WhatsApp CTA for easy user contact
Structured content with SEO in mind (keywords, speed, hierarchy)
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